Links are the most basic way of advertising a website. They may take the form of text (the name of a business), a logo or a small image (fixed banner). Whatever the format, the idea is to encourage the visitor to click on the link and visit your website. Many links to your site can be arranged with friends, colleagues, associates and a host of websites that offer free links. Except for the occasional windfall, most free links are unfortunately worth exactly what they cost - i.e., nothing. Links should be negotiated in websites that are receiving high numbers of the right kind of visitor. Only a proportion of the visitors are going to click on your link, so the more prominent it is and the more carefully it is placed, the more likely a "click" will be. There will be a charge for links that are worthwhile. WildNet Africa offers quality exposure to companies and individuals that have a wildlife or travel related product or websites that they wish to expose. Links take the form of:
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